Sun, Style, and a Cat Star: Backstage at Our Photoshoot

Achter de schermen: fotoshoot lente-zomer 2017
Just a little longer and our brand-new spring–summer collection will be out. If you thought we hopped on a plane to Ibiza for the shoot… sorry to disappoint. But honestly, it almost felt like a holiday. True, we stayed close to home here in Belgium. And yes, it was the dead of winter, minus three degrees outside. But complain? Not us. We found a gorgeous location with real summer vibes. And the sun? She showed up right on time. Want a peek behind the scenes?

A visit from a real princess with a real castle. Both in miniature size. But oh, what a treasure!

Too much sunlight on the handbag? No problem for our stylist. A shadow here, a shadow there—problem solved in seconds. And stylishly, of course!

“Powder away, go for it.” Luckily we had a real makeup artist on set too…

And as if one photographer wasn’t enough, we worked with two cameras. And yes, just in socks. Super chill, right?

But the absolute star of the day? Anton, the house cat. The moment the shutter clicked, there he was. Tail swishing, ready to stretch out right in front of the lens. “Am I in the way? Oh yes? Purrrrr-fect!”

A shoot also means lots of waiting. And checking shots together in between…

… and checking again… until everything looks just right. It’s a wrap!

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