Our founder Wendy was diagnosed with breast cancer at 34 and lost her own hair during chemo. She knows first-hand what you need to keep feeling like yourself at a time when you’re losing so much more than just your hair.

No models with a full head of hair hidden under their hats, but real customers experiencing hair loss. So you can immediately see what our headwear really looks like without hair.

Wendy wore hats and scarves day and night for 8 months herself. She knows what it takes to avoid itching or uncomfortable pressure. Because really, you want just one thing: to look good and forget you’re wearing anything at all, right?

Small styling tricks can make a big difference. That’s why you get our Style Guide, packed with 15 years of experience and our best tips, as a gift.

You don’t have to go through this alone. That’s why we also share practical tips, advice and relatable stories from experts and others who’ve been there on our website. For a little extra support, inspiration and reassurance whenever you need it.